Paid Search
Or Pay Per Click (PPC) marketing is the process of creating an ad geared for specific search terms. When those terms are used in search engines like Google, they rank in the search results. When paid search is done correctly it will show those ads in the top results, generating more traffic and increased visibility on those search engines. With the right search tools paid search campaigns are an extremely effective way to grow your business.
With PPC campaigns businesses now have the ability to launch their ads into the top search results, paying only when it accomplishes the campaigns set goals. This is a great tool to effectively use ad budgets and increase your rank in the search results. It also requires well written ads with calls to action that generate clicks, but an effective campaign also watches out for click fraud that can affect ranking, campaign results, and ad spend.
What Blitz Media Can Do For You
Our certified experts start by helping businesses identify realistic goals and ad budget. Whether these are sales, brand awareness, or increased traffic, Blitz Media can help create successful campaigns while effectively using the budget to achieve those goals. This can lower ad spend and increase a businesses ROI. We also can help turn around existing campaigns that have not been as effective. Blitz Media experts utilize keyword research, identifying and removing negative keywords, and preventing click fraud to ensure top result ranking. See what Blitz Media can do for your paid search campaign, contact us today and let our experts help achieve your business goals.
Click Fraud Prevention
Click fraud is harmful to any paid search campaign. For example, competitors can drain ad budgets by excessively clicking paid search ads. This process lowers ROI, spends ad budgets, and can effect results for those ad campaigns. Blitz Media protects our customers from click fraud by monitoring their accounts. This allows our experts to identify excessive clicks on paid search ads. Once fraudulent clicks are identified our team can stop it at its source and submit fraud reports to the search engines. This protects our customers budget and ensuring a successful paid search campaign.
